DNE Laser, a professional provider of global intelligent manufacturing systematic solutions and a wholly-owned independent subsidiary of Swiss Baichao Group, achieved an important milestone at the FABTECH 2025 International Metal Processing and Welding Exhibition held in Chicago, USA from September 8th to 11th. This is the first time that DNE Laser (hereinafter referred to as DNE) has made a stunning appearance with its exclusive brand logo since upgrading its brand and establishing a parallel operation mode with the Bystronic brand. This exhibition not only showcased a full range of innovative products covering laser cutting, CNC bending, and intelligent welding, but also conveyed its development concept of 'quality based, innovation driven' to the North American market through brand visual upgrades and technology ecology releases. More than ten equipment procurement intentions were reached on site, and the brand influence reached a new high.

New Brand Image: The Philosophy of Independence and Growth Behind the Exclusive Green Logo

The core highlight of DNE's debut this time is the first use of an exclusive brand logo with blue-green images and fonts as the core visual features. The debut of this logo system is not only a clear annotation of its identity as a wholly-owned independent sub brand of Baichao Group, but also marks a new stage of independent cultivation for DNE in brand positioning and market layout. This green and green choice is not just a visual tone, but also a clear symbol of the brand's unwavering commitment to innovation and pursuit of excellence in quality. Green combines the calm and reliable qualities of blue with the vibrant vitality of green, while also confirming the trust and long-term symbiotic partnership between DNE and its customers; The green core carries the brand's firm commitment to sustainable growth, providing both technological and social support for development.

　　
From product design to booth presentation, the exclusive green and green logo runs through the entire exhibition: the product appearance is mainly in green and green, and the new brand font is prominently marked on the body, which not only enhances visual recognition but also conveys the design concept of 'efficiency and environmental protection in parallel'; This color is like a tree that remains evergreen all year round and rejuvenates every year, rooted and growing with a vigorous posture. Together with its exclusive logo, it has become the spiritual cornerstone for DNE to steadily build its global layout, witnessing the determination and persistence of every step forward.

The core of the new image is the independent growth philosophy contained in the exclusive green and green logo. Dr. You Song, CEO of DNE Global, stated that as a wholly-owned independent sub brand operating in parallel with the Baichao brand, the green color symbolizes DNE's growth and transformation: like the progression of plants from tender green to deep green, it represents the brand's own leap from technology followers to industry pioneers, and also implies that with the support of group resources, we provide customers with more targeted solutions in an independent manner; At the same time, it also carries expectations for employees - encouraging the team to continue learning and bravely face challenges in life and work, achieving mutual transcendence between themselves and the enterprise. From the green and green interactive design of the device operation interface to the humanized upgrade of the after-sales service system, we are making this independent growth force penetrate into every user touchpoint, making advanced manufacturing technology easier to obtain and use. '

Hardcore Product Matrix: Targeting Efficiency Pain Points in Multiple Industries

In response to the demand for high-precision manufacturing production in the North American market, DNE will focus on showcasing five core solutions this time:

1. D-Power high-power laser cutting machine: smarter, more efficient, higher precision, and easier to operate. The maximum power can reach 30kW, the linkage positioning speed can reach 150m/min, the positioning acceleration can reach 1.5G, the cutting thickness can cover 0.8-80mm steel, and the electro-optical conversion efficiency is over 40%.

2. C-Bend CNC bending machine: equipped with a C-frame and intelligent compensation technology, it achieves efficient and precise bending of sheet metal, adapts to the bending angle compensation system required by multiple industries, and achieves one-time forming of complex workpieces, greatly improving production efficiency.

3. D-SOAR ultra-high power fiber laser cutting machine: Winning with "stability" and gaining the trust of over 3000 customers. Outstanding stability and high-speed high-precision processing capability can meet the diverse and efficient processing needs in the field of laser cutting.

4. D-Tube fiber laser cutting machine: a one-stop solution to the problem of pipe cutting. Capable of cutting various common metal materials such as carbon steel, stainless steel, aluminum alloy, etc.

5. Intelligent welding: flexible operation and wide adaptability. A new type of welding equipment that combines the advantages of high efficiency, energy saving, and precise welding seams, and is suitable for multi metal and complex scenarios.

These products continue the core principle of DNE's' quality is social responsibility ', and have passed the EU CE certification and North American UL certification. Their cooling systems and energy control technology comply with the latest energy efficiency standards in the United States, reducing operating costs by 15% per hour. The' sustainability 'and' independence 'symbolized by the exclusive green logo are also implemented through these technical details - maintaining synergy with the technical standards of the Baichao Group and demonstrating DNE's innovative advantages in segmented fields, providing customers with the dual value of' efficient production+low-carbon operation '.

Deeply cultivating the North American market: parallel implementation of technology and service upgrades

As an important measure to deeply cultivate the North American market, DNE announced two service upgrade plans during the exhibition: one is to expand the regional service center, increase spare parts inventory and technical engineer team, and shorten the after-sales service response time to within 4 hours; The second is to launch the 'DNE Intelligent Cloud Platform' North American version, which provides remote equipment diagnosis, capacity analysis, and predictive maintenance services to help customers achieve digital management of the entire production process.

The North American market is a barometer of global manufacturing, and we have established a mature sales and service network here. Dr. You Song, CEO of DNE Global, pointed out that the new image release centered on the exclusive green and green logo, along with the simultaneous appearance of hard core technology, is not only DNE's first official statement as a wholly-owned independent sub brand of Baichao Group, but also marks DNE's transformation from an equipment supplier to a comprehensive solution partner of 'technology+service' - the growth and sustainability represented by green and green represents our core idea of serving North American customers: under the framework of parallel operation with the Swiss Baichao brand, we not only rely on the group's resources to ensure quality, but also respond quickly to market demand with the flexibility of independent brands, not only providing advanced equipment at present, but also accompanying customers' long-term growth, helping North American manufacturing industry achieve dual upgrading of intelligence and low carbonization. '

Industry recognition and future layout

With the achievements of technological innovation and brand upgrading, the DNE booth attracted over 10000 professional visitors from fields such as automotive manufacturing, aerospace, and precision hardware. The unique visual design of the green and green exclusive logo complemented the hard core strength of the product, becoming a hot topic of discussion during the exhibition. Many visitors expressed that the clear brand logo and differentiated technological advantages enabled them to quickly understand DNE's positioning and value as an independent sub brand. As of the end of the exhibition, more than ten orders for equipment have been signed. This is also the second time DNE has achieved impressive results at top North American exhibitions, following the equipment sold out at FABTECH Orlando in 2024.

　　
Since its establishment, DNE Laser has built a full chain research and development system covering optical, mechanical, and electrical control fields. The core team is led by domestic and foreign doctors and masters, and its products are exported to hundreds of countries and regions, serving over 10000 customers. Relying on the technological accumulation of Swiss Baichao Group in the high-end manufacturing field, DNE will continue to deepen its dual wheel drive strategy of 'technology research and development+localized services' under the strategic guidance of' parallel operation with Baichao brand 'in the future. Guided by the independent growth power symbolized by the green and green exclusive logo, DNE plans to increase the revenue share of the North American market to 25% of the global total revenue within three years, injecting more' DNE power 'into the upgrading of the global manufacturing industry.